Kathryn completely reframed my mindset. She said, "Andrea, your ideal clients are not looking for a deal. They're looking for you. They want you and they want you to deliver at the highest level." And just that switch in my mindset was life changing. Now, I sell easily at $100,000 because at $100K I know my team and everybody gets paid and we produce the highest level. But it’s more than that, I have the time and space to create and innovate and be truly present with each client. It’s taken the quality of my interactions and my brand and my product to a whole new level.
Now miraculously, the people who have shown up to work with me, not one of them has asked me for a deal or discount. Kathryn has taught me that when you are aligned with your value and the investment that you know you're worthy of and then the people will show up to match it.
I have been able to say - What is my time on the planet worth? Every breath is sacred. Every day is a gift and every person whom you are engaging with will either give you energy or drain you. You are fueled by the interaction or you're drained by the interaction. And so by just making the decision to say that my time on the planet is too valuable to be drained anymore has aligned me with the right people who will value me at the level I value myself.
Kathryn, you have been instrumental in changing my business, giving me the confidence to raise the price of my offer and now I'm just getting started, now that I've seen the formula. I'm like, oh, here we go. Million Dollar offer here we come!